Project overview
Case Study: CeraVe X Psoriasis
Niche: Skincare & Healthcare
NOTE: This is an AI campaign
Timeline: 8 weeks
Year: 2026
Service Type: PR, Marketing & CSR
Project Intro
What if skincare brands stopped hiding chronic conditions and started celebrating real skin? This conceptual integrated campaign positions CeraVe as a trusted psoriasis-care authority through authentic storytelling, education, and community engagement. Built around the central theme, "Beyond The Flare," the strategy seamlessly blends digital marketing, public relations, influencer partnerships, retail activation, and experiential marketing to dismantle stigma and build clinical trust.
Creative Brief
This 360-degree campaign will launch CeraVe’s new psoriasis care range by combining medical facts with personal stories. The strategy will build clinical trust, grow online communities, and launch interactive offline events. To break social stigma, the campaign will feature Global Ambassador Kim Kardashian, Indian Brand Ambassador Rashami Desai, and Indian Influencer Ambassador Deeksha Khurana; three famous figures who will share their real, personal battles with psoriasis to drive deep conversations that go beyond traditional advertising.
My Approach
If I were the Creative Head at CeraVe, I would launch an integrated campaign. On social media, we would drive engagement through a dedicated hashtag campaign, the "Beyond the Flare" video series where users share their journeys, in-depth YouTube documentaries, educational reels, and live dermatologist Q&As. On the ground, we would create interactive mall installations, educational booths, strategic pharmacy activations, and free skin consultation camps. At Nykaa offline stores, customers would get personalized assistance via a specialized AI portal. Furthermore, we would host press events and interactive workshops where ambassadors could share their psoriasis journeys with influencers. These pop-ups would also feature custom PR kits, confidence-boosting games, interactive photo booths, targeted product sampling, exclusive discounts, and freebies.
delivered
45+ Cross-Platform Content Assets and 8 PR Deliverables
15 Educational Video Productions and 10 Offline Brand Experiences
5 Strategic Partnership Activations (Dermatologists, Nykaa, pharmacies, NGOs & creators)
CeraVe X Psoriasis
TOOLS & Platforms USED:
Adobe Firefly
90%
Meta AI
85%
Canva
80%
Adobe Photoshop
70%
Claude
75%
CAMPAIGN RESULTS:
Total views
Follower growth
Engagement boost
Conversion
view the complete project gallery
let's start working together
Explore my work or reach out to discuss how I can add value to your team.
Let's work together
Project overview
Case Study: CeraVe X Psoriasis
Niche: Skincare & Healthcare
NOTE: This is an AI campaign
Timeline: 8 weeks
Year: 2026
Service Type: PR, Marketing & CSR
Project Intro
What if skincare brands stopped hiding chronic conditions and started celebrating real skin? This conceptual integrated campaign positions CeraVe as a trusted psoriasis-care authority through authentic storytelling, education, and community engagement. Built around the central theme, "Beyond The Flare," the strategy seamlessly blends digital marketing, public relations, influencer partnerships, retail activation, and experiential marketing to dismantle stigma and build clinical trust.
Creative Brief
This 360-degree campaign will launch CeraVe’s new psoriasis care range by combining medical facts with personal stories. The strategy will build clinical trust, grow online communities, and launch interactive offline events. To break social stigma, the campaign will feature Global Ambassador Kim Kardashian, Indian Brand Ambassador Rashami Desai, and Indian Influencer Ambassador Deeksha Khurana; three famous figures who will share their real, personal battles with psoriasis to drive deep conversations that go beyond traditional advertising.
My Approach
If I were the Creative Head at CeraVe, I would launch an integrated campaign. On social media, we would drive engagement through a dedicated hashtag campaign, the "Beyond the Flare" video series where users share their journeys, in-depth YouTube documentaries, educational reels, and live dermatologist Q&As. On the ground, we would create interactive mall installations, educational booths, strategic pharmacy activations, and free skin consultation camps. At Nykaa offline stores, customers would get personalized assistance via a specialized AI portal. Furthermore, we would host press events and interactive workshops where ambassadors could share their psoriasis journeys with influencers. These pop-ups would also feature custom PR kits, confidence-boosting games, interactive photo booths, targeted product sampling, exclusive discounts, and freebies.
delivered
45+ Cross-Platform Content Assets and 8 PR Deliverables
15 Educational Video Productions and 10 Offline Brand Experiences
5 Strategic Partnership Activations (Dermatologists, Nykaa, pharmacies, NGOs & creators)
CeraVe X Psoriasis
TOOLS & Platforms USED:
Adobe Firefly
90%
Meta AI
85%
Canva
80%
Adobe Photoshop
70%
Claude
75%
CAMPAIGN RESULTS:
Total views
Follower growth
Engagement boost
Conversion
view the complete project gallery
let's start working together
Explore my work or reach out to discuss how I can add value to your team.
Let's work together
Project overview
Case Study: CeraVe X Psoriasis
Niche: Skincare & Healthcare
NOTE: This is an AI campaign
Timeline: 8 weeks
Year: 2026
Service Type: PR, Marketing & CSR
Project Intro
What if skincare brands stopped hiding chronic conditions and started celebrating real skin? This conceptual integrated campaign positions CeraVe as a trusted psoriasis-care authority through authentic storytelling, education, and community engagement. Built around the central theme, "Beyond The Flare," the strategy seamlessly blends digital marketing, public relations, influencer partnerships, retail activation, and experiential marketing to dismantle stigma and build clinical trust.
Creative Brief
This 360-degree campaign will launch CeraVe’s new psoriasis care range by combining medical facts with personal stories. The strategy will build clinical trust, grow online communities, and launch interactive offline events. To break social stigma, the campaign will feature Global Ambassador Kim Kardashian, Indian Brand Ambassador Rashami Desai, and Indian Influencer Ambassador Deeksha Khurana; three famous figures who will share their real, personal battles with psoriasis to drive deep conversations that go beyond traditional advertising.
My Approach
If I were the Creative Head at CeraVe, I would launch an integrated campaign. On social media, we would drive engagement through a dedicated hashtag campaign, the "Beyond the Flare" video series where users share their journeys, in-depth YouTube documentaries, educational reels, and live dermatologist Q&As. On the ground, we would create interactive mall installations, educational booths, strategic pharmacy activations, and free skin consultation camps. At Nykaa offline stores, customers would get personalized assistance via a specialized AI portal. Furthermore, we would host press events and interactive workshops where ambassadors could share their psoriasis journeys with influencers. These pop-ups would also feature custom PR kits, confidence-boosting games, interactive photo booths, targeted product sampling, exclusive discounts, and freebies.
delivered
45+ Cross-Platform Content Assets and 8 PR Deliverables
15 Educational Video Productions and 10 Offline Brand Experiences
5 Strategic Partnership Activations (Dermatologists, Nykaa, pharmacies, NGOs & creators)
CeraVe X Psoriasis
TOOLS & Platforms USED:
Adobe Firefly
90%
Meta AI
85%
Canva
80%
Adobe Photoshop
70%
Claude
75%
CAMPAIGN RESULTS:
Total views
Follower growth
Engagement boost
Conversion
view the complete project gallery
let's start working together
Explore my work or reach out to discuss how I can add value to your team.
Let's work together