Project overview
Wild & Pree
Niche: Fashion
Timeline: 3 Months
Year: 2024
PR Campaigns & Advertising
Project Intro
During my undergraduate studies, I co-founded two student-led agencies: Pehchan (PR) and Ad Vista (Advertising). Through these agencies, I partnered with Wild & Pree, a Seattle-based sustainable and size-inclusive fashion brand. I led the #MyBodyMyStory campaign to promote body confidence among Gen Z audiences. I organized campus photo booths and interactive workshops in collaboration with my photography society of our college, while also developing an integrated advertising campaign featuring a short documentary, social media creatives, carousel posts, reels, vox pops, and other digital content to amplify the brand's message.
Creative Brief
Develop an integrated awareness campaign encouraging Gen Z to embrace body confidence and challenge unrealistic beauty standards. The campaign combined storytelling, experiential marketing, social media content, and interactive campus engagement to spark authentic conversations, increase participation, and build a supportive, inclusive community.
My Approach
As CEO of student-led agencies Ad Vista and Pehchan, I led a 6-member team to execute campaigns that boosted brand visibility. We created strategic pitches, press releases, and media notes. We also worked with our college photography society to organize a campus photo booth, delivering over 40 creative assets including workshops, reels, documentaries, and various multimedia campaigns.
delivered
Integrated 360° strategy created with a media kit and 20+ planned posts.
10+ social media posts launched for #MyBodyMyStory with a press pitch,
2 email campaigns, 2 TV scripts, and 1 radio ad.
Wild & Pree
TOOLS & Platforms USED:
Hootsuite (scheduling)
75%
85%
CorlelDraw
80%
Abobe Premier Pro
70%
CAMPAIGN RESULTS:
50K
Total views
5K
Follower growth
+60%
Engagement boost
+44%
Conversion
view the complete project gallery
let's start working together
Explore my work or reach out to discuss how I can add value to your team.
Let's work together
Project overview
Wild & Pree
Niche: Fashion
Timeline: 3 Months
Year: 2024
PR Campaigns & Advertising
Project Intro
During my undergraduate studies, I co-founded two student-led agencies: Pehchan (PR) and Ad Vista (Advertising). Through these agencies, I partnered with Wild & Pree, a Seattle-based sustainable and size-inclusive fashion brand. I led the #MyBodyMyStory campaign to promote body confidence among Gen Z audiences. I organized campus photo booths and interactive workshops in collaboration with my photography society of our college, while also developing an integrated advertising campaign featuring a short documentary, social media creatives, carousel posts, reels, vox pops, and other digital content to amplify the brand's message.
Creative Brief
Develop an integrated awareness campaign encouraging Gen Z to embrace body confidence and challenge unrealistic beauty standards. The campaign combined storytelling, experiential marketing, social media content, and interactive campus engagement to spark authentic conversations, increase participation, and build a supportive, inclusive community.
My Approach
As CEO of student-led agencies Ad Vista and Pehchan, I led a 6-member team to execute campaigns that boosted brand visibility. We created strategic pitches, press releases, and media notes. We also worked with our college photography society to organize a campus photo booth, delivering over 40 creative assets including workshops, reels, documentaries, and various multimedia campaigns.
delivered
Integrated 360° strategy created with a media kit and 20+ planned posts.
10+ social media posts launched for #MyBodyMyStory with a press pitch,
2 email campaigns, 2 TV scripts, and 1 radio ad.
Wild & Pree
TOOLS & Platforms USED:
Hootsuite (scheduling)
75%
85%
CorlelDraw
80%
Abobe Premier Pro
70%
CAMPAIGN RESULTS:
50K
Total views
5K
Follower growth
+60%
Engagement boost
+44%
Conversion
view the complete project gallery
let's start working together
Explore my work or reach out to discuss how I can add value to your team.
Let's work together
Project overview
Wild & Pree
Niche: Fashion
Timeline: 3 Months
Year: 2024
PR Campaigns & Advertising
Project Intro
During my undergraduate studies, I co-founded two student-led agencies: Pehchan (PR) and Ad Vista (Advertising). Through these agencies, I partnered with Wild & Pree, a Seattle-based sustainable and size-inclusive fashion brand. I led the #MyBodyMyStory campaign to promote body confidence among Gen Z audiences. I organized campus photo booths and interactive workshops in collaboration with my photography society of our college, while also developing an integrated advertising campaign featuring a short documentary, social media creatives, carousel posts, reels, vox pops, and other digital content to amplify the brand's message.
Creative Brief
Develop an integrated awareness campaign encouraging Gen Z to embrace body confidence and challenge unrealistic beauty standards. The campaign combined storytelling, experiential marketing, social media content, and interactive campus engagement to spark authentic conversations, increase participation, and build a supportive, inclusive community.
My Approach
As CEO of student-led agencies Ad Vista and Pehchan, I led a 6-member team to execute campaigns that boosted brand visibility. We created strategic pitches, press releases, and media notes. We also worked with our college photography society to organize a campus photo booth, delivering over 40 creative assets including workshops, reels, documentaries, and various multimedia campaigns.
delivered
Integrated 360° strategy created with a media kit and 20+ planned posts.
10+ social media posts launched for #MyBodyMyStory with a press pitch,
2 email campaigns, 2 TV scripts, and 1 radio ad.
Wild & Pree
TOOLS & Platforms USED:
Hootsuite (scheduling)
75%
85%
CorlelDraw
80%
Abobe Premier Pro
70%
CAMPAIGN RESULTS:
50K
Total views
5K
Follower growth
+60%
Engagement boost
+44%
Conversion
view the complete project gallery
let's start working together
Explore my work or reach out to discuss how I can add value to your team.
Let's work together