Project overview
Roop Saree Sadan
Niche: Fashion
Timeline: 9 months
Year: 2026
Service Type: Digital Campaigns & Marketing
Project Intro
Led the digital marketing and content strategy for Roop Saree Sadan, a premium ethnic fashion brand established in 1998. Managed end-to-end campaign planning, creative production, influencer collaborations, and platform execution to strengthen brand positioning, audience engagement, and both online and offline customer acquisition.
Creative Brief
Developed a content-driven marketing strategy to increase brand awareness, drive showroom footfall, and improve digital engagement. The campaign focused on new store launch, mega sale events, seasonal collections, visual storytelling, influencer marketing, and consistent multi-platform content to connect with fashion-conscious audiences and reinforce premium brand perception.
My Approach
Researched competitors and consumer trends before creating content strategy. Planned monthly shoots, managed nimimum ₹40,000–₹50,000 production budgets, coordinated creators and vendors, built content calendars, optimized platform-specific content, and monitored performance using engagement metrics to refine future marketing decisions.
delivered
200+ content pieces along with 10+ influencer collaborations.
10 end-to-end campaign shoots and 20+ model castings.
25% increase in website engagement, for e-commerce growth
Roop Saree Sadan by J
TOOLS & Platforms USED:
90%
Adobe Creative Cloud
85%
VN
75%
70%
Canva
75%
CAMPAIGN RESULTS:
+2M
Total views
+50K
Follower growth
+65%
Engagement boost
+38%
Conversion
view the complete project gallery
let's start working together
Explore my work or reach out to discuss how I can add value to your team.
Let's work together
Project overview
Roop Saree Sadan
Niche: Fashion
Timeline: 9 months
Year: 2026
Service Type: Digital Campaigns & Marketing
Project Intro
Led the digital marketing and content strategy for Roop Saree Sadan, a premium ethnic fashion brand established in 1998. Managed end-to-end campaign planning, creative production, influencer collaborations, and platform execution to strengthen brand positioning, audience engagement, and both online and offline customer acquisition.
Creative Brief
Developed a content-driven marketing strategy to increase brand awareness, drive showroom footfall, and improve digital engagement. The campaign focused on new store launch, mega sale events, seasonal collections, visual storytelling, influencer marketing, and consistent multi-platform content to connect with fashion-conscious audiences and reinforce premium brand perception.
My Approach
Researched competitors and consumer trends before creating content strategy. Planned monthly shoots, managed nimimum ₹40,000–₹50,000 production budgets, coordinated creators and vendors, built content calendars, optimized platform-specific content, and monitored performance using engagement metrics to refine future marketing decisions.
delivered
200+ content pieces along with 10+ influencer collaborations.
10 end-to-end campaign shoots and 20+ model castings.
25% increase in website engagement, for e-commerce growth
Roop Saree Sadan by J
TOOLS & Platforms USED:
90%
Adobe Creative Cloud
85%
VN
75%
70%
Canva
75%
CAMPAIGN RESULTS:
+2M
Total views
+50K
Follower growth
+65%
Engagement boost
+38%
Conversion
view the complete project gallery
let's start working together
Explore my work or reach out to discuss how I can add value to your team.
Let's work together
Project overview
Roop Saree Sadan
Niche: Fashion
Timeline: 9 months
Year: 2026
Service Type: Digital Campaigns & Marketing
Project Intro
Led the digital marketing and content strategy for Roop Saree Sadan, a premium ethnic fashion brand established in 1998. Managed end-to-end campaign planning, creative production, influencer collaborations, and platform execution to strengthen brand positioning, audience engagement, and both online and offline customer acquisition.
Creative Brief
Developed a content-driven marketing strategy to increase brand awareness, drive showroom footfall, and improve digital engagement. The campaign focused on new store launch, mega sale events, seasonal collections, visual storytelling, influencer marketing, and consistent multi-platform content to connect with fashion-conscious audiences and reinforce premium brand perception.
My Approach
Researched competitors and consumer trends before creating content strategy. Planned monthly shoots, managed nimimum ₹40,000–₹50,000 production budgets, coordinated creators and vendors, built content calendars, optimized platform-specific content, and monitored performance using engagement metrics to refine future marketing decisions.
delivered
200+ content pieces along with 10+ influencer collaborations.
10 end-to-end campaign shoots and 20+ model castings.
25% increase in website engagement, for e-commerce growth
Roop Saree Sadan by J
TOOLS & Platforms USED:
90%
Adobe Creative Cloud
85%
VN
75%
70%
Canva
75%
CAMPAIGN RESULTS:
+2M
Total views
+50K
Follower growth
+65%
Engagement boost
+38%
Conversion
view the complete project gallery
let's start working together
Explore my work or reach out to discuss how I can add value to your team.
Let's work together